Google has won the right to operate the new gTLD “.app” – at a cost of USD 25,001,00.

When the new gTLD program opened in early 2012, 13 applications were received for .app.  Because the applicants were not able to agree among themselves as to who should have .app, the matter when to auction last week.

The result of the auction was that Google, through its subsidiary Charleston Road Registry Inc, won with a bid of just over $25 million.