.sucks extends sunrise registration period
The registry for the .sucks TLD has extended its controversial sunrise registration period by three weeks.
The registry claims the move is due to the fact that “far too many intellectual property lawyers, company executives and brand owners were unaware of the registry”.
Critics claim the move is “possible overreaching … for the purpose of taking additional profits from the registration of this already high priced gTLD”.
Registration of a .sucks domain name costs USD2,500 with annual renewal at the same rate.
As previously discussed, ICANN has requested the US Federal Trade Commission (FTC) to investigate whether the registry running the .sucks domain is acting illegally.