The United States Association of National Advertisers has written to ICANN objecting to introduction of the new TLD program. ANA claims that the program “is economically unsupportable and likely to cause irreparable harm and damage”, and “violates common sense”. According to ANA research, there is no consensus support for the program among businesses, consumers, academics, researchers, agencies or government. ANA requests that ICANN abandon the program – or, at the very least, justify any changes by sound research and through a true consensus. (ANA)