The World Intellectual Property Organization (WIPO) believes the roll-out of 1,400 new gTLDs will disrupt strategies for trademark protection on the web.

In an announcement on the expansion of the domain name space, the WIPO Director General said the proliferation of potential web addresses “will force trademark owners to adjust their priorities in terms of registration and protection choices”.

With the first new gTLDs having become operational, attention is now focusing on registrations in these domains. On March 14, 2014 the WIPO Arbitration and Mediation Center released the first decision on the application of the UDRP to a new domain.