Google alters search rankings algorithm to penalise infringing sites

Posted On August 21, 2012
In Governance of Cyberspace / Reply

Google has announced it will add a new ranking parameter to its search algorithm: the number of valid copyright removal notices it receives for any given site.

Under the new algorithm, sites with high numbers of removal notices may appear lower in search results. According to Google: “This ranking change should help users find legitimate, quality sources of content more easily.”

Google specifically refers to copyright owners such as NPR, Hulu, and Spotify, when it claims that the new results should benefit legitimate media companies by raising their potential ranking in search results.

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