User-generated content on Facebook pages are subject to advertising standards

Posted On August 2, 2012
In Defamation in Cyberspace / Reply

The Australian Advertising Standards Board has ruled that a Facebook page may be considered a ‘marketing communication tool’ when used by an advertiser, reports King & Wood Mallesons.

As a consequence of this ruling, advertisers are responsible for ensuring that all content on their promotional Facebook pages is in compliance with the Advertiser Code of Ethics, including content uploaded to the advertiser’s pages by other Facebook users.


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